Alibaba in anti-piracy PR blitz

E-commerce leader Alibaba has been on a quiet PR offensive for much of the last year, seeking to convince the US that its Taobao marketplaces aren't havens for pirates whose sales of knock-off products cost legitimate brands billions of dollars in lost sales each year. That drive has reached a crescendo with the company's highly trumpeted announcement of a new deal with Hollywood to fight the sale of pirated movies online.

via Business feed http://www.scmp.com/business/companies/article/1033269/alibaba-anti-piracy-pr-blitz