Making the planet a bit more Lonely

Lonely Planet, the travel bible for backpackers across the globe, is to triple its publications on the mainland in the next five years, at a time when outbound tourism is approaching 100 million a year.

"We would like to take our business in mainland China to the next level," said Anthony Dorment, the general manager for Asia and global strategy at Lonely Planet.

When Lonely Planet first came to the mainland in 2006, it mainly provided content to then-partner SDX Joint Publishing for translation into Chinese.

via Business feed http://www.scmp.com/business/companies/article/1038680/making-planet-bit-more-lonely