PR industry booms despite tough times

Deals may be drying up for bankers, but that is proving a boon for their spin doctors in Hong Kong and Shanghai.

As a financial journalist, I have been getting more and more invitations to events and pitches to do interviews.

When I asked public-relations people the reason for the sudden flurry, they pointed to two factors.

Firstly, now that bankers have fewer deals to work on, they have more time to meet the media and promote themselves, aiming to burnish their banks’ corporate images, as well as catch the eye of potential clients.

via Business feed http://www.scmp.com/business/article/1045480/pr-industry-booms-despite-tough-times