Apple’s Schiller defends iPad mini’s price tag

Apple marketing wizard Phil Schiller defended the US$329 price of the new iPad mini tablet, saying consumers will be willing to pay for quality not found in less expensive devices from rivals like Google and Amazon.

With competition growing from tablets that are smaller and less expensive than Apple’s wildly popular iPads, Apple chief executive Tim Cook and Schiller on Tuesday took the wraps off the new 7.9-inch tablet, which essentially has most of the functions and features of the full-size iPad but in a smaller package.

via Business feed http://www.scmp.com/business/companies/article/1068453/apples-schiller-defends-ipad-minis-price-tag