China turf war looms for coffee makers

Nestle rules the high-end coffee market in Europe with Nespresso capsules. Green Mountain Coffee Roasters dominates the US, leaving China as the biggest market grab for premium portioned coffee.

Nestle has prepared for rising demand with Nespresso machines celebrating the year of the dragon decorated by Hong Kong-based luxury brand Shanghai Tang. Starbucks said in April it planned to introduce its Verismo single-serve system in China next year.

via Business feed http://www.scmp.com/business/companies/article/1063519/china-turf-war-looms-coffee-makers