Mooncake ad spending slips

Advertising spending on mooncakes, the time-honoured Mid-Autumn Festival delicacy, have slipped this year after reaching a record a year ago.

Media-monitoring firm, admanGo, estimated that expenditure for mooncake campaigns in Hong Kong from the week of August 20 to the week of September 24 reached HK$91.534 million, down slightly from the record HK$93.398 million posted during the week of August 1 to the week of September 5 last year.

via Business feed http://www.scmp.com/business/companies/article/1066807/mooncake-ad-spending-slips