Personal data law's selling point is much tighter rules on privacy

The Octopus Rewards affair in summer 2010 brought the issue of data privacy home to Hong Kong. The follow-on from Octopus Rewards is Hong Kong's long-awaited data privacy reforms, which took effect on October 1 this year.

How does the new law affect marketing using personal data?

Much of the legislative reforms have focused on tightening the rules around using personal data for marketing purposes, a clear response to revelations that Octopus Rewards' loyalty scheme sold personal data for marketing purposes.

via Business feed http://www.scmp.com/business/companies/article/1062627/personal-data-laws-selling-point-much-tighter-rules-privacy