Shopping or browsing on Main St? India’s Big Data firms know

Shopping in a US department store? Surveillance cameras may be watching, and not because you might be a shoplifter.

In minutes, video of which aisles you visited, what products you picked up and put down, what you bought and the displays that caught your fancy will be sent to a company in Bangalore, India.

“These logs can be analysed to determine propensity to purchase, what a customer’s intent, satisfaction, sentiment is,” said Dhiraj Rajaram, CEO of Mu Sigma, which says it is among the world’s biggest pure-play data analytics companies.

via Business feed http://www.scmp.com/business/companies/article/1056362/shopping-or-browsing-main-st-indias-big-data-firms-know