Apple iPad mini makes low key debut

The iPad mini made its low-key debut on Friday when sales began in Asia, as Apple fired the latest salvo in its battle against rivals Amazon, Google and Samsung.

Around 300 people queued up outside Apple’s flagship store in Tokyo, some wearing fancy dress, to get their hands on a device the company insists is more than just a shrunken version of its popular tablet.

At least 20 people spent the night outside the shop in the upmarket Ginza area, but the launch was missing some of the pizazz of earlier offerings, with the queue quickly dissipating after an initial rush.

via Business feed http://www.scmp.com/business/companies/article/1074540/apple-ipad-mini-makes-low-key-debut