Chery goes upmarket in link with Jaguar

Chery Automobile is expected to gain from its joint venture with luxury car maker Jaguar Land Rover, but the challenge to create its own high-end brand remains.

The venture, which plans to produce the first batch of 130,000 vehicles in 2014, will lower the cost and the prices for Britain's top sedan and SUV brand in China - the world's largest car market.

via Business feed http://www.scmp.com/business/companies/article/1086400/chery-goes-upmarket-link-jaguar