Hyundai’s focus on quality risks emerging market share

Running around the clock and selling everything it can build, Hyundai Motor’s Indian factory is bursting at the seams. But as demand grows and rivals scale up, the car maker has chosen to take its foot off the pedal.

Hyundai’s strategic decision to focus on quality over quantity, even as its production lines are stretched in India and elsewhere, risks losing hard-won market share and is forcing it to divert output from its plant outside Chennai away from exports to other high-growth markets to meet domestic demand.

via Business feed http://www.scmp.com/business/companies/article/1080542/hyundais-focus-quality-risks-emerging-market-share