Mainland jewellery retailers turn to affluent shoppers in smaller cities

The smart young women and coiffured housewives browsing for rings and necklaces at a shiny new shopping centre in a city on the Yangtze River could breathe fresh life into China's boom in gold consumption.

With jewellery stores already flooding shopping districts in Beijing and Shanghai, retailers are shifting their focus to smaller cities in hope of mining a rich seam of appetite for products that make up the bulk of gold-buying in a nation eclipsing India as the No1 consumer of the precious metal.

via Business feed http://www.scmp.com/business/china-business/article/1076407/mainland-jewellery-retailers-turn-affluent-shoppers-smaller