Samsung tops Apple in marketing muscle

Its products may not, as one British judge put it, be as "cool" as bitter rival Apple's, but Samsung Electronics is speeding away from the iPhone maker in the race for the global smartphone market.

The South Korean giant first took the smartphone top spot from Apple in the third quarter of last year, grabbing a 20 per cent slice of worldwide sales, compared with Apple's 14.5 per cent, according to telecoms research firm IDC.

Jump ahead to the just-finished third quarter and Samsung's share has surged to 31.3 per cent, with Apple on 15 per cent.

via Business feed http://www.scmp.com/business/companies/article/1075055/samsung-tops-apple-marketing-muscle