We're China Toyota, says giant trying to win fans

Toyota Motor, the largest carmaker in the world, is trying to remake its image in China, where sales have tumbled because of a dispute over islands in the East China Sea.

A new slogan repositioning Toyota Motor China Investment as a China-rooted company rather than an offshoot of a Japanese company was unveiled at a gala dinner held by Toyota at the Guangzhou Auto Show last week.

via Business feed http://www.scmp.com/business/china-business/article/1092453/were-china-toyota-says-giant-trying-win-fans