How US retailers are building up their online muscle

The brave new world for US retailers can be found in small cities like Martinsburg, West Virginia.

That’s where department store chain Macy’s recently opened a facility the size of 43 football fields - big enough to stock 1 million pairs of shoes - just to fulfil orders made online.

The US$150 million building, its third one dedicated primarily to supporting macys.com, has already been handling 60,000 orders on a busy day this holiday season. Macy’s expects that figure to triple in two years.

via Business feed http://www.scmp.com/business/companies/article/1112107/how-us-retailers-are-building-their-online-muscle