Like shops, IPO sponsors must be held liable for what they sell

If you splashed out on a new 55-inch television, got the thing home, unpacked it and found out that - contrary to what it said on the outside - the box contained only a 47-inch screen, you'd naturally feel you'd been ripped off.

But you wouldn't call the manufacturer's head office in Korea or Japan or wherever to complain. You'd storm back into the shop where you bought it, and either demand your money back or insist that the salesman replace the television with the model he'd promised you.

via Business feed http://www.scmp.com/business/article/1103890/shops-ipo-sponsors-must-be-held-liable-what-they-sell