Twitter and Nielsen pair up to publish new ’social TV’ ratings

Nielsen Holdings, the television viewership measurement company, will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming.

The new measurement, dubbed the “Nielsen Twitter TV Rating,” seeks to tap into the stream of viewer commentary and armchair musings generated on “second screens” - the smartphones and tablets perched on Twitter users’ laps while they watch, say, Monday Night Football or the latest episode of “Homeland” on their TVs.

via Business feed http://www.scmp.com/business/companies/article/1107291/twitter-and-nielsen-pair-publish-new-social-tv-ratings