Beats Electronics to expand China operations

When Beats Electronics launched its first product in 2008, the appetite of consumers for expensive, large headphones with an overtly hip hop music branding seemed highly uncertain. "We came to market with the US$300 'Beats by Dr Dre Studio' on the same day that Lehman Brothers folded," said Luke Wood, the president and chief operating officer of California-based Beats.

via Business feed http://www.scmp.com/business/companies/article/1132549/beats-electronics-expand-china-operations