Brands grow fast but face piracy woes

The mainland is the world's fastest-growing brand licensing market and exports of branded products are rising rapidly. But the industry faces severe problems of piracy, said speakers at a recent licensing conference.

Licensing refers to leasing an intangible asset, such as Walt Disney's Mickey Mouse cartoon character, and using it in products including toys, clothes, stationery and online games.

via Business feed http://www.scmp.com/business/china-business/article/1127437/brands-grow-fast-face-piracy-woes