Pocket money of 'little emperors' offers engine for growth
The 50 million "little emperors and empresses", the children of mainland middle and upper-class households, have emerged as a strong force in consumer spending as their parents and grandparents shower them with generous pocket money.
via Business feed http://www.scmp.com/business/economy/article/1136289/pocket-money-little-emperors-offers-engine-growth