Baijiu sales hit by China's crackdown on extravagance

Top-priced Baijiu, the fiery spirit traditionally drunk during Lunar New Year, was noticeably absent from gan bei gatherings this year in response to a government campaign against public spending and extravagance.

Gan bei, which translates from Putonghua as "dry the glass", refers to the drinking culture at mainland dinner tables, in particular during Lunar New Year, when Baijiu, or "white liquor", is the drink of choice used for toasts.

via Business feed http://www.scmp.com/business/china-business/article/1148944/baijiu-sales-hit-chinas-crackdown-extravagance