Businesses often fail overseas because the world is much less 'global' than they assume

"Professor, we have a problem with our international strategy. Things are not running as smoothly and profitably as we thought they would."

"Did you assess market size and market growth?"

"Of course!"

"Did you do a competitive analysis?"

"Oops, we forgot. Will do this right away!"

"Did you analyse institutional differences?"

"What do you mean?"

This dialogue, fictitious but not unrealistic, captures in a nutshell why so many companies do not reach their full potential abroad: incomplete preparations and follow-up.

via Business feed http://www.scmp.com/business/companies/article/1141430/businesses-often-fail-overseas-because-world-much-less-global