Cashing in on China's hand-held revolution

The widespread use of mobile devices in China will enable it to overtake the United States as the world's biggest spender in digital marketing in seven to 10 years, according to Laura Desmond, chief executive of Starcom MediaVest Group, the world's biggest media buyer and planner.

Digital marketing covers promotions through electronic devices like mobile phones, tablets, laptop computers, and digital billboards, as well as through the internet and microblogs.

via Business feed http://www.scmp.com/business/china-business/article/1146354/cashing-chinas-hand-held-revolution