'Big data' now the key to television programming success

In the television business, there is no such thing as a sure thing. You can have a gold-plated director, a bankable star and a popular concept and still, it is just a roll of the dice. Or is it?

In any business, the ability to see into the future is the killer app, and Netflix may be getting close with House of Cards.

via Business feed http://www.scmp.com/business/companies/article/1158618/big-data-now-key-television-programming-success