Nissan bets on Indonesia to revive Datsun as emerging market brand

Nissan Motor considers Indonesia key to its bid to resurrect Datsun next year - a brand name retired in the early 1980s - as a sub-US$10,000 no-frills car to drive growth in emerging market sales.

Senior Japan-based Nissan executive Vincent Cobee believes Datsun will generate annual sales of about 100,000 cars in Indonesia by the year ending March 2017 - half of the overall sales volume projected for the combined Nissan and Datsun brands. Last year, Nissan sold 67,578 cars here, about 6 per cent of the 1.1 million new cars sold.

via Business feed http://www.scmp.com/business/companies/article/1150120/nissan-bets-indonesia-revive-datsun-emerging-market-brand