China’s Sina to launch online payment system in April: paper

China’s Sina Corp will launch its own online payment service WeiboPay in April to help make money from its widely used microblogging platform, the official China Daily reported on Friday, quoting a company executive.

The e-payment service will allow microblogging users or Weibo users to buy items off the platform, by teaming up with merchants who want to sell products through their corporate microblogs, Hong Lizhou, general manager of Weibo’s marketing strategy told the newspaper.

via Business feed http://www.scmp.com/business/companies/article/1197072/chinas-sina-launch-online-payment-system-april-paper