Back to sales basics as privacy rules take effect

Insurance companies will cut back on direct marketing as they confront new privacy rules on the use and sale of customer information, according to the head of a major firm.

The amendment to the Personal Data (Privacy) Ordinance, which came into effect on April 1, makes it compulsory for companies to determine whether their customers object to the use of their personal data for direct marketing. They are also obliged to inform their customers of the type of data that may be used or transferred, and failure to comply with those two requirements may be a criminal offence.

via Business feed http://www.scmp.com/business/companies/article/1214680/back-sales-basics-privacy-rules-take-effect