Emperor, UA make China move

Movies are big business on the mainland, and to tap into the growing demand, Hong Kong film company Emperor Motion Pictures and UA Cinemas have announced a tie-up to invest in and operate cinemas there.

The deal has raised some eyebrows, and Gao Jun, a veteran in the film industry who was formerly a deputy general manager of Beijing-based cinema management company New Film Association, said it remained to be seen if the Emperor-UA project - aimed at mid-market to high-end filmgoers - would be a success.

via Business feed http://www.scmp.com/business/companies/article/1214580/emperor-ua-make-china-move