Financial benefits of green cars touted

Nissan Motor is joining General Motors and Tesla Motors, the largest US sellers of rechargeable cars, in promoting the money-saving benefits of battery-powered cars over saving the planet.

Nissan is readying new advertisements for the 2013 Leaf to expand its appeal beyond environmentally conscious drivers who have bought the car since it debuted in 2010, said Erik Gottfried, director of sales and marketing for the car. A campaign with "more-practical messaging" builds on a US$199 per month lease offer that aided sales last year, he said.

via Business feed http://www.scmp.com/business/companies/article/1223113/financial-benefits-green-cars-touted