Fruit of the mature vine

Wealth, goes an old Chinese adage, doesn't survive three generations. But Simon Berry, chairman of Britain's oldest wine and spirits merchant, Berry Brothers & Rudd, and his family is a notable exception, with a family business that has survived seven generations and more than three centuries.

The key to this extraordinary longevity, according to Berry, is the family's ability to adapt to customers' needs.

via Business feed http://www.scmp.com/business/companies/article/1220013/fruit-mature-vine