Guggenheim advises on Hulu sale, may also bid: sources

Hulu has hired Guggenheim Partners to advise on a sale of the company, even as the financial services firm is considering making its own bid for the video streaming service, three sources with knowledge of the matter told Reuters.

Guggenheim Executive Chairman Alan Schwartz was first hired by Hulu in 2011 to advise on a sale, but its owners were unable to find a buyer willing to pay the US$2 billion (HK$15.52 billion) that the company’s owners wanted.

via Business feed http://www.scmp.com/business/companies/article/1217404/guggenheim-advises-hulu-sale-may-also-bid-sources