LinkedIn to test smartphone ads in new mobile apps

LinkedIn has introduced revamped mobile apps that give greater prominence to the stream of information shared by members of the professional social network and will for the first time allow the company to show ads to smartphone users.

LinkedIn will begin showing advertisements within the mobile app’s news stream as part of a “small test,” said LinkedIn spokeswoman Julie Inouye.

via Business feed http://www.scmp.com/business/companies/article/1217406/linkedin-test-smartphone-ads-new-mobile-apps