Trying to bank on trust

"If you can't trust a Swiss banker, what's the world coming to?" said Pierce Brosnan, playing James Bond in The World Is Not Enough.

Trust is exactly what Credit Suisse chairman Urs Rohner thinks should be at the top of every banker's agenda right now, after the financial crisis in 2008 took a heavy toll on bankers' reputation and severely eroded the public trust they had come to enjoy in the boom years.

via Business feed http://www.scmp.com/business/banking-finance/article/1209433/trying-bank-trust