Twitter seeks television partnerships

Twitter is introducing a feature that lets advertisers target ads based on words that appear in users’ tweets.

Twitter said in a blog post that users won’t see any difference in their use of Twitter and the change doesn’t mean ads will show up more frequently.

Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band’s upcoming concert nearby.

via Business feed http://www.scmp.com/business/companies/article/1217314/twitter-seeks-television-partnerships