Yahoo posts flat revenue on declining display ad sales

Yahoo’s first quarter revenue fell short of Wall Street targets, as the internet company continued to feel the effects of declining traffic to its web properties and of falling display advertising sales, sending its shares down more than 4 per cent.

Yahoo chief executive Marissa Mayer said the company’s plan to reverse the trend and restore the one-time web powerhouse to its former glory was on track and would start showing results in the second half of the year. But she repeated previous comments that revitalising Yahoo will be a long-term project measured in years.

via Business feed http://www.scmp.com/business/companies/article/1216625/yahoo-posts-flat-revenue-declining-display-ad-sales