AV gives headphones some Gangnam Style

The Hong Kong-listed AV Concept has appointed the South Korean pop star Psy as the exclusive global brand ambassador for its headphone brand "Soul".

Psy, real name Park Jae-sang, has seen his "Gangnam Style" video garner more than 1.5 billion hits on YouTube globally.

via Business feed http://www.scmp.com/business/companies/article/1246930/av-gives-headphones-some-gangnam-style