Hulu video site auction attracts four bidders: sources

Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.

Satellite operator DirecTV and cable operator Time Warner Cable also put in bids, one of the people told Reuters.

Hulu was put on the auction block this year for the second time after disagreement between owners News Corp and Walt Disney on how best to operate a Web service that streams TV programs and other videos, Reuters previously reported.

via Business feed http://www.scmp.com/business/companies/article/1244907/hulu-video-site-auction-attracts-four-bidders-sources