With flagging sales in their mainland stores and increasingly price savvy consumers, luxury companies are taking a leaf out of casinos’ play books by offering junkets to wealthy Chinese clients eager to splurge in their Hong Kong stores.
For companies like PPR and LVMH, who have spent the past few years building stores across China, the shift toward overseas spending is forcing them to adapt their strategy in China to the tune of: if you can’t beat them join them.
via Business feed http://www.scmp.com/business/companies/article/1227357/luxury-shopping-firms-bet-casino-approach-china
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