UBS sponsors Art Basel Hong Kong as finance, culture intersect in Asia

The globalisation of the art world is extending from the cultural to the financial, with UBS sponsoring the Asian arts scene via a Hong Kong art fair.

The Swiss bank will become the new partner of Art Basel Hong Kong from tomorrow, the South China Morning Post has learned.

UBS will replace Deutsche Bank. The German bank sponsored Art Basel Hong Kong this year, the inaugural event under its new name. Deutsche has been sponsoring the fair's predecessor, ART HK, since 2009.

via Business feed http://www.scmp.com/business/banking-finance/article/1246934/ubs-sponsors-art-basel-hong-kong-finance-culture-intersect