Wealth managers - don't write that book!

Wealth managers who think that writing a book will bring them influence and a flood of new clients may want to think again.

A nice hardback could bring some respect, say advisers who gave in to the temptation of authorship, but at the cost of thousands of dollars, plus years-worth of nights and weekends.

Would-be authors often have to reach into their own pockets to pay for editors, ghost writers, marketing professionals and sometimes, even printers to get their word out.

via Business feed http://www.scmp.com/business/money/markets-investing/article/1236180/wealth-managers-dont-write-book