Apple takes a chance with bold new iOS revamp

Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software in what it calls the biggest update since the iPhone’s launch in 2007.

The new operating system, called iOS 7, strives for a clean, simple, translucent look. Apple is redesigning all its applications and icons to conform, driven by long-time hardware design chief Jony Ive.

Apple said its new design direction was widely expected and will show up on iPhones, iPad and iPod Touches this year.

via Business feed http://www.scmp.com/business/companies/article/1258982/apple-takes-chance-bold-new-ios-revamp