Disney goes to Infinity to turn around gaming unit

When Walt Disney introduced its latest video game, Infinity, to the gaming faithful this week at the annual E3 gaming conference, it rented a Los Angeles movie theatre to show 30-minute clips of upcoming films and hosted a party with the glitz it usually reserves for its blockbuster movie wannabes.

It shows just how much the company is counting on Infinity - whose players can for the first time mix together characters from Disney’s different franchises - to help turn around one part of the media giant that stubbornly refuses to turn a profit.

via Business feed http://www.scmp.com/business/companies/article/1259104/disney-goes-infinity-turn-around-gaming-unit