When Walt Disney introduced its latest video game, Infinity, to the gaming faithful this week at the annual E3 gaming conference, it rented a Los Angeles movie theatre to show 30-minute clips of upcoming films and hosted a party with the glitz it usually reserves for its blockbuster movie wannabes.
It shows just how much the company is counting on Infinity - whose players can for the first time mix together characters from Disney’s different franchises - to help turn around one part of the media giant that stubbornly refuses to turn a profit.
via Business feed http://www.scmp.com/business/companies/article/1259104/disney-goes-infinity-turn-around-gaming-unit
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