Gome expects earnings to improve

Gome Electrical Appliances expects a rebound in gross profit margin this year although its e-commerce business will remain a liability in the short term. With the company teaming up with Alibaba's consumer shopping site Tmall to boost internet sales, the second-largest home appliance retailer on the mainland is hopeful that its e-commerce business could break even by the end of the year.

"We will bring up the proportion of our highly profitable goods from 20 per cent to 30 per cent of overall sales," Gome's chief financial officer Victor Fang Wei said.

via Business feed http://www.scmp.com/business/companies/article/1258103/gome-expects-earnings-improve