Samsung analysts ask hard questions as S4 marketing charm wears off

Analysts fell under Samsung Electronics’ marketing spell when they made what they now admit were hopelessly optimistic forecasts for its smartphone sales.

Samsung’s huge share of the high-end smartphone market also persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple’s iPhone 5.

Woori Investment & Securities, one of South Korea’s largest securities firms, cut its outlook for Samsung’s earnings and target share price on June 5. It was the first to adjust its view.

via Business feed http://www.scmp.com/business/companies/article/1262835/samsung-analysts-ask-hard-questions-s4-marketing-charm-wears