Friday, June 21, 2013

Yahoo’s Mayer shines spotlight on video





As Marissa Mayer approaches her one-year anniversary as chief executive of Yahoo, she’s hewing closely to the struggling Web portal’s traditional advertising model--and eyeing more video programming of every stripe as central to the strategy.


“We’re working on various methods in terms of how we can increase our video views, and watching,” Mayer said at the Reuters Global Technology Summit on Thursday. “It’s clear to me that our video business is something that’s growing a lot. It’s something that we’d like to accelerate.”









via Business feed http://www.scmp.com/business/companies/article/1265702/yahoos-mayer-shines-spotlight-video

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