BMW eases path to EV ownership to gain “meaningful” sales

BMW aims to win a “meaningful” segment of the electric car market with its i-series battery-powered models by offering luxurious styling and packages designed to help owners overcome the traditional hurdles to electric car ownership.

via Business feed http://www.scmp.com/business/companies/article/1293004/bmw-eases-path-ev-ownership-gain-meaningful-sales