Delifrance back in China after 20 years

Delifrance is planning a comeback in the mainland market, brushing off a failure across the border more than 20 years ago. It is opening two bakery cafes in Shenzhen and Guangzhou next year as part of the new push.

The French bakery's initial move into China took place long before Starbucks and Costa Coffee's relatively recent attempts to add Western tastes to the menu of China's young generation. It opened its first cafe in Shanghai in 1987 but it did not end well.

via Business feed http://www.scmp.com/business/companies/article/1287972/delifrance-back-china-after-20-years