Google stumbles as slump in ad rates deepens

Google views the computing shift to smartphones and tablets as a golden opportunity, but the Internet search leader’s second-quarter performance served as an unsettling reminder that it poses a nagging financial challenge, too.

The report showed Google’s average ad rate fell from the previous year for the seventh consecutive quarter. In an unexpected turn, the decline deepened for the first time in a year.

via Business feed http://www.scmp.com/business/companies/article/1285986/google-stumbles-slump-ad-rates-deepens