High-flying luxury battle for Asia’s jet-set is hotting up

With limousine pick-ups and on-board chefs, Asia’s premium airlines are investing hundreds of millions of dollars on luxury services in a bet on a rebound in business from the wealthy, even as low-cost carriers fly high with the booming middle class.

Although business and first-class traffic has fallen significantly in the last few years as companies cut costs, carriers such as Singapore Airlines (SIA), Cathay Pacific Airways and Qantas Airways are estimated to still earn about 35 to 40 per cent of passenger revenue from the high-margin segment.

via Business feed http://www.scmp.com/business/companies/article/1275240/high-flying-luxury-battle-asias-jet-set-hotting